Nov 14, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Marketing Minor

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If also majoring in Business Administration, Finance, Human Resource Management, Management or Supply Chain Management, only 2 course overlap between major and minor is allowed.

Required courses (15 semester hours)

MKT 200 - Principles of Marketing 3 Credit Hour(s)
MKT 345 - Professional Selling 3 Credit Hour(s)
MKT 410 - Integrated Marketing Communications 3 Credit Hour(s)
and
MKT 325 - Consumer Behavior 3 Credit Hour(s)
or
MKT 350 - Digital Marketing 3 Credit Hour(s)

3 additional hours from the following:

COM 245 - Interpersonal Communication 3 Credit Hour(s)
COM 251 - Persuasion 3 Credit Hour(s)
MED 202 - Graphic Design 3 Credit Hour(s)
MED 302 - Multimedia Storytelling 3 Credit Hour(s)
MED 351 - Advertising and PR Campaigns 3 Credit Hour(s)