Marketing Major

A major in Marketing prepares students to make strategic and tactical decisions, pertaining to marketing products, services, organizations, and themselves. The marketing electives are designed to cover traditional as well as modern aspects of marketing. Students are also required to take courses from the communications and media department to get a well-rounded understanding of both the business as well as the creative aspects of marketing. Before exploring topics such as digital marketing, professional selling, consumer behavior, and integrated marketing communication, students take comprehensive foundation courses in management, marketing, economics, mathematics, accounting, finance, graphic design, and ethics.  Students who major in Marketing may not also major in Business Administration, Finance, Human Resource Management, Management, or Supply Chain Management.