MKT 200 - Principles of Marketing

3 Credit Hour(s) Laboratory: 0 Recitation: 3 Alternative Mode: 0

A managerial approach to the marketing function in a business or not-for-profit organization. Covers market strategy planning and the marketing mix of place, price, product, and promotion in relation to the customers and/or clients. (Fall, Spring)

Prerequisite(s): Sophomore standing.
Course Exclusion: Students may not get credit for both MKT 200 and MKT 302.
Fulfills Gen Ed 2011-2021: Reading, Writing
GE 2025 +: Social Science